When it comes to SEO, every website/business has a different perspective regarding it. However, when it comes to e-commerce websites, SEO matters a great deal as other companies can treat SEO as one of the many touch points in a user journey, while on the other hand, e-commerce sites are more likely to rely on organic traffic. Ecommerce SEO Audit packages help you enhance the online performance of your store. Hence, it is very important to optimize your e-commerce site for search engines as much as possible.
Many online retailers are trying to make it big in the industry! A plethora of tools and insights are needed to thrive in the cutthroat, competitive world of e-commerce. This is when the e-commerce SEO audit packages come into the picture! They are your secret weapon that will pave the way for your success and skyrocket your online store’s performance! You tend to elevate your digital presence by attracting organic traffic and unveiling optimization opportunities!
An e-commerce SEO audit package comprises of the following elements-
Importance of a site architecture.
We all are no strangers to the fact that the architecture of your website is the backbone of your e-commerce SEO. A website that is well-structured ensures a very smooth crawling and indexing by search engines. It also enhances the user experience to a great extent.
- URL structure: You should create short and concise URLs and utilize keywords which are relevant to the context of your blog.
- Mobile responsiveness: Mobile traffic plays a huge role as it makes up 55% of the website traffic.
The website’s speed matters the most, as it is crucial to the search engine rankings and the user experience. A website that loads slower ultimately leads to a high bounce rate and affects your rankings badly! An Ecommerce SEO Audit package has tools that help you enhance –
Page load tim
Keeping the load time under 3 seconds is advised for improved search rankings.
For boosting the load times and reducing the file size, you should compress and optimize your images.
Indexation and crawling.
Everyone likes it when there is a faster response time, and there is no delay when the site is getting opened! Thus, your website should be easy to crawl and index. If you avail of an E-commerce SEO Audit package, you will have various tools and insights that will improve the
Creating and submitting an XML sitemap listing with all your website pages to the search engines is important!
A canonical tag is the tag that helps Google understand well which pages have original content and which ones are duplicates.
Product page optimization.
The end goal for optimizing the product pages is to pop up in the top results of any search engine. Your product pages should be such that they will shine in the search results and also convert browsers into buyers.
You should create descriptive and keyword-rich titles which encapsulate the products.
Increase the odds of appearing in search results and implement schema markup for providing the additional product information.
Enhanced user experience.
For enticing the user experience, it is very important to make your content more engaging and appealing. For this, you can compress images and add alt tag description below the image.