Enterprise SEO is not rocket science. Rather, it is more like supply chain management or marketing in that each team member must understand how their work impacts the bigger picture and the crawlable Web. Enterprise SaaS businesses with thousands of pages and keywords require specialized teams to manage SEO effectively. This is what enterprise SEO services are all about.
Keyword Research
Keyword research identifies which search terms your audience uses to find what they’re looking for online. By understanding the queries that your target audience is entering into Google, you can create content that answers those questions — which will help you rank higher in search engine results pages (SERPs). This makes keyword research an essential step in any SEO strategy. However, not all keywords are created equal. Some are more competitive than others, so you’ll have a harder time ranking for those keywords. In addition, you’ll want to ensure the keywords you choose align with your audience’s search intent – meaning that they are looking for information about a topic or are ching for specific products or services. One of the best ways to verify this is by entering your keyword into a search engine and checking out the search results. Do you see the type of content you’d intend to create? Do you see competing websites that are a similar size to your own?
Social Media Marketing
Enterprise SEO services differ from regular search engine optimization because it involves larger-scale strategic methods for improving search visibility. It aligns with a company’s business goals to provide versatile long-term results.
Because these larger-scale SEO strategies require more workforce, having a well-organized team with everyone working together toward a common goal is important. This means defining clear roles for everyone on your SEO team, such as content creation, link building, website design, etc. Using workflows to assign and complete tasks efficiently is also a good idea. Securing buy-in from stakeholders is crucial for enterprise SEO success. Many large companies must understand how SEO can benefit their businesses, so educating and getting them on board with the strategy is important. Securing organizational buy-in will also help ensure that your SEO campaigns are given the time and attention they need to produce results. For example, if an engineering team is working on a new site feature that could impact SEO performance, you need to be able to work quickly with this team to address the issue.
On-Page Optimization
When applied correctly, on-page optimization ensures that web pages contain the right information to match search queries. It also allows you to optimize internal links so search engines can crawl and find new pages on your website, leading to more organic searches. Unlike other forms of SEO, on-page optimization is completely within your control. You can decide what keywords to rank for and how many times you want to use them on each page. This makes on-page optimization a highly effective and safe strategy. As a result, it’s a crucial part of any website development project. It’s also a great way to get more targeted and relevant traffic, which will help you reach your acquisition goals.
For large enterprises, on-page optimization requires significant time and effort to implement. Aside from the technical aspects of it, it would help if you ensured that every piece of content meets your brand’s style guidelines and adheres to your SEO strategy. This includes ensuring that your keywords are properly placed and that your website is easy for search engine bots to navigate.
Off-Page Optimization
When implementing SEO, two kinds of optimizations must be done: on-page and off-page. On-page optimization involves optimizing things within your website, such as keyword optimization, internal linking, and ensuring that your site is crawlable. On the other hand, off-page optimization involves things outside your website, such as link building and social media marketing. It is important to have a good off-page optimization strategy because it can make or break your SEO efforts. As most SEOs and content marketers know, backlinks are the biggest off-page optimization factor. They act as an independent “vote of confidence” for your website, giving it more authority than other pages when search engines look up a topic. Other off-page optimization tactics include guest blogging, citations, brand mentions, and influencer marketing. However, optimizing your on-page optimization before focusing on off-page optimization is crucial. This will help your website rank higher in SERPs and drive more traffic to your site. Then, you can start working on off-page optimization to grow your business further.
Link Building
Before Google’s famed PageRank algorithm, search engines ranked webpages 100% based on the content they contained. But since then, a website’s rank is also determined by the number and quality of other websites that link to it. That’s why it’s so important to create and promote quality content that’s worth linking to. Getting links to your site can be easy. There are a ton of ways to do it. The most common are: One great way is to become a source for reporters, journalists, and bloggers by using services. You’ll get daily emails with a list of writers looking for references on various topics. Another is to find broken links on your competitors’ sites and contact the web admins to suggest they link to your content instead. This is called “broken link building,” and it’s an effective way to get new links. But don’t just do it for the sake of it. Be strategic and consider your content’s value to the people linked to it.
