If you are looking for ways to market your business for cheap, you will want to look into the following tips:
Arrange a Customer Contest
Even if you have just launched your business, you need to establish a social media presence to reach your target audience, especially on the channels where they are the most prevalent. Also, you can use these social media platforms to set up challenges and engage your target audience and customer base.
There are countless options regarding setting up challenges, such as guessing how many stones are in a jar or posting a picture with your favorite product. Also, you can go the extra mile by giving free giveaways to the participants of the contest or the winners, such as custom pens, mugs, and tees.
Instagram, TikTok, and Facebook are popular social media platforms that you can use to host these contests. But – such contests work perfectly for any physical business as well. In the end, it comes down to how you get the attention of your potential customers and how you can encourage them to engage with your brand and buy from you.
That said, a customer contest is a creative way to get your customers’ attention and initiate a marketing campaign that will help you boost brand visibility.
Leverage Network Community
You will need to find your go-to channels, such as LinkedIn, for effective networking outreach. Simply put, you will want to take advantage of this professional networking site’s complete exposure. Using a networking channel, you can avail of the best opportunities to get in touch with new customers as well.
Also, you will want to assess the business organizations in your local region when it comes to networking. You could also attend trade fairs, business conferences, and other trading platforms where you can exchange business cards.
Before you physically attend the different business conferences and trading fairs, you will want to prepare an elevator pitch to help promote your business.
When it comes to leveraging social media, you can use different platforms to find businesses in the same industry that complement your business alliances. Don’t hold back while tagging each other in your social media posts.
However, you can also come up with a number of other creative ways to boost each other’s business brands.
Referring to today’s trends, you will want to share video content because video content is dominating online activity. And the best part about video content is that you can create it for free. You can use videos for marketing purposes in different ways, such as video tutorials, interviews, podcasts, live videos, and customer testimonials.
Leverage Email Marketing
Another way to market your business in a cheap way is by leveraging email marketing. When it comes to experiencing the full potential of email marketing, you will want to combine it with video content and efficiently promote your business.
For every $1 spent on email marketing, you can generate at least $38. Now, if you look at it, you see that you can generate at least 3,800 % ROI. This aspect makes email marketing one of the most effective ways to reach new customers and maintain your clientele.